Questions people ask before booking.

What does the audit actually cost?

A$1,500 for a single client location, paid upfront, delivered within seven days. Larger scopes — multiple locations, unusually high lead volume, or several ad accounts — are quoted on the call rather than guessed at here.

Ongoing monitoring is separate, from A$300–800 per location per month, and only makes sense once a first audit has shown there's something worth monitoring.

What access do you need?

Read-only access to the ad accounts, access to call recordings or the call-tracking platform, and some record of what was booked and invoiced. That last one can be a CRM export, a job-management report, or a spreadsheet — it doesn't need to be tidy.

No code goes on the client's website, and nothing changes in the ad account without your say-so.

We don't have call tracking. Can you still do it?

Partly, and it's worth being upfront about the limits. Without call tracking, form and chat leads can still be classified and traced to source, but phone calls — usually the majority of leads in trades and clinics — can't be attributed to a campaign or keyword.

In that situation the more useful first step is often getting tracking in place and auditing a month later. Say so on the call and you'll get a straight answer rather than a sale.

How long does it take?

Seven days from access being granted, not from payment. If access takes two weeks to arrange, the clock starts when it lands.

Is this just an AI tool, or does a person look at it?

Both, deliberately. AI does the classification work at volume — listening to every call, labelling every lead — which is the part no human wants to do across hundreds of records. A person reviews the output and writes the recommendations before anything reaches you.

The instant preview on the homepage is AI-generated and illustrative. It is built from typical patterns for your inputs, not from your real data, and it says so on screen.

What happens to our client's data?

It's used to produce the audit and nothing else. It isn't sold, isn't shared with other clients, and isn't used to train any model. Full detail is in the privacy policy.

We're an agency. Can we white-label this?

Yes — that's the common case. Most audits are delivered to agencies who present the findings to their own client under their own brand. Say so at the start and the report is produced accordingly.

What if the audit finds nothing wrong?

Then you have documented evidence the spend is working, which is worth something to an agency defending a retainer. It's an uncommon outcome — some waste exists in essentially every account — but "less than you feared" is a legitimate result and you'll be told plainly if that's what the data says.

Can I get a refund?

If the report hasn't been delivered yet, yes. Once it has been delivered the work is done and it isn't refundable — the deliverable is the analysis, which can't be returned. See the terms for the specifics.

Which industries does this suit?

High-ticket local services where a single booked job is worth enough that lead quality matters more than lead volume: plumbing, roofing, electrical, HVAC, restoration, elective clinics, legal intake, auto, pest. If your average job is worth $200, the maths doesn't work as well.